USABILITY STUDY
Purpose & Goals
The purpose of this usability study was to evaluate the efficiency of the browsing, planning and joining task flows. The primary goal was to determine if the user understands how to evaluate which markets to visit, how to filter the markets by categories, how to add a market to their schedule and how to mark a favorite. The secondary goal was to determine if the user knew how to plan a trip to the markets by adding markets to their schedule. Tertiary goals included determining if the purchases task made sense as well as the shopping list task and finally the join task. Read more...
Direct Observations / Heat Maps / Surveys / Analytics